As you navigate Google Analytics 4 (GA-4), it is important to familiarize yourself with the "Reports" interface. The following is an overview of the various types of reports you may encounter and use within GA4. Within each category, you can expand by clicking on the downwards arrow to see all the included reports. Review the list below:
| Reports: Acquisition |
Useful information you can find with this report:
- New users and different channels sending users to website
- The number of sessions from different channels (direct, organic search, organic social, referral)
- Google ads data per session
| Reports: Engagement |
Useful information you can find with this report:
- Average engagement time by user, page, session, etc.
- Engaged sessions per user
- Event count (page view, session start, scroll, etc)
- User stickiness and retention
- Website page performance (views by page title, screen class, views per user)
| Reports: Retention |
Useful information you can find:
- New users vs. returning users
- User retention
- User engagement
| Reports: Demographics |
Useful information you can find:
- Users by country
- Users by city
- Users by language
- Users by gender
- Users by interest
| Reports: Technology |
Useful information you can find:
- Users, new users, returning users, engaged sessions, engagement time, etc. by
- Operating system
- Platform
- Browser
- Device category
- Screen resolution