Below are some checklists you can utilize as you create and share your content. Please note that this is not an exhaustive list, and be sure to follow the best practices suited to your country context:
Photo Checklist for All Platforms
| ✔️ | Use this checklist as a tool to review PHOTOS posted on all platforms: |
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The photo is from your database or I have a really good reason for using a photo from another source (e.g., it is of a famous person, the post is user-generated content, or I got it from the service provider featured) |
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We are giving photo credit if we know. If we are using photos from free sources, we are still mentioning the source. |
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The photo is from your database or I have a really good reason for using a photo from another source (e.g., it is of a famous person, the post is user-generated content, or I got it from the service provider featured) |
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We are giving photo credit if we know. If we are using photos from free sources, we are still mentioning the source. |
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The photo size and dimensions are compatible with social media? |
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The photo is not pixelated, blurry, or badly framed |
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The photo is, in my view, compelling: it draws the eye |
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We avoid using photos that spread negativity ( e.g poor condition of children) |
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We avoid using sensitive photos ( e.g; traumatized women, children) |
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The tone of the photo matches the content (e.g., happy photo for a happy story, neutral photo for information that may affect different users differently) |
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I made every effort to choose a photo with a person in it over a photo without a person in it |
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The person or people in the photo are appropriate for the subject matter and target audience |
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The photo does not exploit, or compromise the dignity of, any people |
Article Checklist
| ✔️ | Use this checklist as a tool to review ARTICLES posted on all platforms: |
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Every fact in this post is attributed to its source. |
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I have checked the facts of the article |
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I have researched and identified keywords for my article. |
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I drafted more than one headline and choose the best one. |
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In the introduction part, I have answered the question-what audience is going to read, why should they read and what happens if they don't read this article? |
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I included the answers of who, what, where, when, and why throughout the article. |
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This content has all the necessary context. |
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Nothing in this post is repetitive. |
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I used words as humanly as possible. |
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I included pictures that help people understand. |
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I added visuals (photos, infographics, videos, etc) |
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I checked the indentation, paragraph and spacing are following a similar pattern. |
Search Engine Optimization (SEO) Checklist
| ✔️ | Use this checklist as a tool to review SEO items: |
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I identified the keywords that our target audience is searching for, and used them throughout our content. |
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I have written the article headline with 50-60 characters (including spaces). |
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I have added keywords in the Headline, Introduction paragraphs, as well as 2 to 3 keywords in each paragraph |
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I have used Image alt text to image. (his text will be displayed if the image cannot be loaded, and it can also help search engines understand your content.) |
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We have used internal links when necessary (e.g providing ref of your previous articles) |
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The content is comprehensive and satisfy readers queries. |
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The content is grammatically correct |
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The content is fresh and unique |
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I have used appealing visual content |
Zendesk Checklist
| ✔️ | Use this checklist as a tool to review Zendesk items: |
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Photo size and dimension are compatible in Zendesk ( It's a good idea to manually resize images that are more than 1600px wide before you insert them. ) |
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I have selected ‘Editors and Publishers’ from Managed by section (right bar) |
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I have selected ‘everyone’ from visible to section (right bar) |
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I have added few keywords in the ‘label’ section (right bar) |