An editorial calendar is a way to plan and organize your content production schedule. Your content calendar can and should include details like:
- What you will share
- When you will share it
- Where you will share it
Why Use a Content Calendar
A content calendar can help you establish a process for creating content, organize when, where and how your content will appear and share content consistently so that clients have you in mind when they need. As you consider what to share, focus on the intersection of the type of content your clients enjoy and the topics that are most relevant to your project.
Scheduling Content
You can determine deadlines according to:
- Whether there’s a deadline after which this info will no longer be interesting or useful
- What other content you have planned and need to prioritize
- How much time you need to get verification or technical review
- How much time you need for translations (if relevant)
The best way to keep tracking of the scheduling is using a schedule planner/tracker. You can create a schedule tracker manually or can use the ‘Tasks by Planner and ToDo’ features of Microsoft Teams.
Here is the sample of the manual schedule planner:
| Scheduled Date | Channel | Topics | Responsible | Content Link | Published (Yes/No) | Comments |
| 1 June 2023 | Website | Civil documentation for refugees | Name & position | Paste the content link | Yes | ex: reasons for not published; nay follow-up |
|
6 June 2023
|
Website | etc. | etc. | etc. | etc. | etc. |
Here is a sample of a planner if you use "Tasks by Planner and To Do" apps from Microsoft Teams: