Editorial

A. Introduction to Editorial Content

• Introduction to Editorial

B. Signpost Content Principles

• Know Your Audience First
• Responsive Information
• Accurate Information
• Actionable Information
• Accessible Information
• Tone

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C. Crafting Compelling Content

• Editorial Workflow
• Deciding Content
• Guiding Questions for Content Development
• Mapping Informational Sources
• Content Formats

D. Maintaining Your Content

• Drafting a Content Calendar
• Updating Content
• Editorial Checklists

E. Search Engine Optimization (SEO)

• What is SEO?
• Search Engine Types & Functions
• On-Page SEO: Keyword Analysis
• On-Page SEO: Headline & Content
• On-Page SEO: Meta Description
• On-Page SEO: Image Optimization

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F. Zendesk Guide

• Introduction to Zendesk Guide
• Accessing to Zendesk Guide
• Adding Articles
• Attaching downloable materials and videos to articles on your website
• Setting Up Publishing Options
• Adding/Editing Categories & Sections

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G. Transifex

• What is Transifex?
• Getting Started as a Translator
• How is Transifex Used?
• Translating Service Map Entries
• Storing Information in the Tracking File
• Sending Services to Your Website