The information we share in Signpost platforms helps our audience make decisions. So, it is utmost important that we share accurate information. Sharing inaccurate information may damage the reputation of your program, create dissatisfaction among the audience, and, in the long term, your audience will lose trust in your information.
Key things to consider:
- Cross-check the information sources: We want to ensure we share accurate information. While developing your content, you may find plenty of information sources, but not all of them are trusted and reliable. It is recommended to verify the information you plan to share or publish with at least two sources, ideally three.
- Attribute sources: We share the information that is verified, and at the same time, it should be verifiable by your audience. If you have adapted information or gotten ideas from other sources, you should mention the information sources, even if you have adapted in your own way.
- Updated Information: Pay close attention to ensure the information you have shared or published is up-to-date, and take action to update out-of-date information immediately. For example, you refer to UNHCR for refugee registration place and time. The UNHCR may change the date and place while you are writing the content. Ensure that your content calendar includes the date and actions you need to take to update the information you share as it becomes outdated.
- Respond to rumors/misinformation: Being silent to rumors/misinformation means allowing our audience to believe them. We need to understand why the rumors/misinformation are happening, the root causes, its impact, etc. We counter those rumors/mis and disinformation by providing factual, evidence-based, and accurate information.
- Support from technical experts: If you are unsure about the accuracy of the information, it's always a good idea to ask for support from technical experts. For example, if you are unsure about a protection-related information, you may contact your protection advisor.