Photo Credit: Olivia Blinn/IRC
When creating content, it's important to use a respectful, empathetic, and sensitive tone to the experiences of those affected by the crisis.
Here are some tips for creating the right tone for your content:
- Show empathy: Show empathy for the experiences of those affected by the crisis. Use language that conveys understanding and compassion, and avoid language that is dismissive or minimizes their experiences. For example, instead of saying, "It's not that bad," say, "we understand how difficult this must be for you."
- Use a positive tone: Use a positive tone to convey hope and resilience. Focus on the strengths and achievements of the affected individuals or communities rather than their challenges or weaknesses. For example, instead of focusing on the challenges facing refugees, highlight the positive impact they can have on their new communities.
- Be respectful: Be respectful of cultural differences and avoid language or images that could be offensive or disrespectful. For example, use images that accurately represent the diversity of the affected communities and avoid using stereotypes or caricatures.
- Be clear about information: Be informative and clear in your communication, providing actionable and useful information in a way that is easy to understand. For example, provide clear instructions on accessing services or assistance and avoid using technical language or jargon that may be difficult for the audience to understand.