On-Page SEO: Image Optimization

Alt Text for Images

‘Alt text’ provides some description of the images we use. This text isn’t visible to the average visitor – alt text is used by screen reader software to help blind internet users understand the content of your images. Search engines similarly crawl images, so inserting some relevant keywords while accurately describing the image will help search engines understand your page’s content. Zendesk does not allow to insert ‘Alt text’ for the image directly. But you can add it in the source code section

Adding Alt Text on Zendesk

After inserting an image, select the "source code" icon on the menu. 

Next, edit the alt text selection accordingly. 

Alt Text, Image Name & Compression Tips:

Alt Text Tips

• Thoroughly describe the image in 8-10 words
• Include your targeted keyword where it sounds most natural
• Include, if relevant, a geo-locator (e.g., Chicago)

Image Name and Compression Tips

• Rename the image before uploading.
  • Filenames help Google understand the image, so Asylum of Greece.jpeg is better than IMG_948493.jpeg
• Compress your image (not too much compress that hampers the image quality)

Alt Text, Image Name & Compression Tools:

What it Does	Link
Digital photo editing	https://www.getpaint.net/