SEO stands for “search engine optimization.” In simple terms, it means to increase the visibility of Signpost content when people conduct searches related to our information content in Google, Bing, and other search engines.
Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they are using, and the type of content they wish to consume. Knowing the answers to these questions will allow Signpost to produce content consistent with user demands.
Benefits of SEO
- SEO helps our audiences to discover Signpost contents, placing them on the top of searchers
- It increases higher website traffic
- It Improves the credibility and trust of our content
- It optimizes users’ experience
- It’s a cost-free content marketing