Image Ads
| Best Practice for Image Ads | |
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Use the recommended aspect ratio for each placement (See bello section on Technical specification of ads) |
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Use high-resolution images, recommend to use carousel for multiple images in same ad. Avoid overly photoshopped images. |
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Show your brand or logo. |
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Show people using your product or service. |
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Consider text overlays-should not obstruct the visuals |
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Focus your message-hold tight the important message |
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Use appealing colors appropriate for the content |
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Use Ads Manager preview to experience your ads as your audiences will on computers and phones. |
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Video Ads
| Best Practice for Video Ads | |
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Tailor your story to your audience: People are more likely to pay attention to content that’s relevant to their interests. |
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Keep your videos short: Make your video is short so that people are more likely to watch until the end. |
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Use first few seconds wisely: Bring your story to life quickly, so as people scroll through News Feed looking for content, your video ad quickly piques people’s interest. Consider showing brand or product imagery in the first few seconds. |
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Invest in production: People are more likely to watch and remember videos that are well-crafted and designed to play on every device. |
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Tell your story with and without sound: Since videos on Facebook autoplay with sound off, it’s important to make sure your video ads entice viewers even when muted. When sound is off, beautiful imagery and on-screen text can help tell your story. |
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Facebook Reels
Facebook Reels can help creators and advertisers share entertaining and engaging content and get discovered by new audiences. To increase your opportunity of getting your Reels discovered, be sure to incorporate our best practices into your content.
| Best Practices for Facebook Reels | |
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Entertain your audience with relatable and engaging content that grabs attention. |
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Inspire others and start a trend that others can easily participate in. |
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Use creative tools like text, filters or camera effects. |
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Use vertical videos and avoid horizontal videos that are typically not as easy to recreate. |
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Use music from the Facebook music library or original audio you create or find on Reels. |
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Be experimental or new and try different approaches to see what works for you. |
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Clearly showcase your content using good lighting and shooting techniques. |
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You may also find it beneficial to experiment with different content formats such as tutorials, product education or entertaining clips to see what engages your audience.
Budget Optimization
| Best Practices for Budget Optimization |
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The more difficult to achieve the target, the more budget require. So better not to consider same budget for every campaign. |
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Start small and gradually increase your budget as you learn what works best for your audience. |
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Use campaign budget optimization (CBO) that will allows Facebook to automatically allocate your budget across ad sets to get the best results. This can help you save money and improve your campaign performance. |
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Bid caps allow you to control how much you're willing to pay for each click or conversion. This can help you avoid overspending on your ads. |
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Test different bidding strategies to see which works best for your ad campaigns. |
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Use Facebook Ads Manager to track key metrics like click-through rates, conversion rates, and cost per conversion. |
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Use retargeting-retargeting allows you to reach people who have already interacted with your brand or website. |
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| If you would like to view additional resources: |