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  1. Signpost Global
  2. Social Media

Social Media

Learn how to create & manage Signpost social media pages

A. Introduction to Social Media

  • Introduction to Social Media
  • Know Your Audience
  • Social Media Value Journey
  • Key Principles of Social Media Content
  • Selecting Communication Channels

B. Starting a Facebook

  • Facebook Page VS Facebook Group
  • Creating a Facebook Page
  • Facebook Page Verification
  • Facebook Community Guidelines
  • Understanding Facebook’s Algorithm
  • Working with Facebook’s Algorithm
See all 7 articles

C. Starting an Instagram

  • Creating an Instagram
  • Instagram Account Verification
  • Understanding Instagram’s Algorithm
  • Working with Instagram’s Algorithm
  • Understanding Instagram’s Features
  • Additional Instagram User Guidelines

D. General Social Media User Tips

  • Meta Business Suite
  • How to Keep your Social Media Accounts Safe
  • How to Resolve Social Media Issues
  • Scheduling Social Media Content
  • Content Performance Analysis

E. Social Media Ads

  • Using Advertisements on Facebook & Instagram
  • How to Create Ads In Ads Manager
  • Advertisement Best Practices
  • Additional Resources for Social Media Ads

F. Meta Ad Credit

  • Meta Ad Credit Overview
  • How to Get Meta Ad Credit
  • Getting an Ad Account
  • Meta Ad Credit Amount
  • Payment Method
  • Revisions of Ads & Adding New Ones

G. Other Social Media Platforms

  • How to Create other Social Media Platforms

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