The value journey of Signpost social media is the process of using social media to create value for your audience. This in turn impacts how they are engaged in different stages and how they can advocate for us.
| 1. Awareness | 2. Engagement | 3. Trust Building |
| Before we ask people to take action, they need to know we exist. | Engagement begins when you start conversations with your audience. You capture their attention by offering need-based information. | As the journey unfolds, some individuals grow more committed, appreciating your information and trusting Signpost enough to actively support our causes. |
| 4. Commitment | 5. Advocacy | |
| As trust deepens, audiences are inspired to take action—volunteering, participating in events, or becoming advocates for our causes. | The most committed audience passionately advocates for Signpost, actively promoting our causes and influencing others to support us. | |
Why Do You Need to Understand the “Value Journey”?
- It will help you to set clear goals for your social media strategy. Once you understand the different stages of the journey, you can identify which stage you are currently at and what you need to do to move forward.
- It will help you create relevant and engaging content for your audience.By understanding the needs and interests of your audience, you can create content that they will be more likely to see and interact with.
- It will help you to measure the success of your social media efforts. You can see what's working and what's not by tracking your progress and measuring your results. This will help you to fine-tune your strategy and improve your results over time.
- It will help you to build relationships with your audience. By understanding the different stages of the journey, you can tailor your interactions with your audience in a way that is most likely to build trust and rapport.