Content Performance Analysis

Analyzing your social media performance is important as it can give you insights on content performance, demographic information, engagement, reach, etc. By analyzing these, you can decide where you need to focus more and where you need to improve.  

Here are some data points that can help you analyze your social media performance:

• Signpost Global Dashboard: This can give channel-specific (e.g Facebook, Instagram) page-level insights and overall content performance. It includes user demographics, engagement rate, total reach, content performance, user feedback, etc. If you find any issue accessing the dashboard, please write to [e-mail]  
• Facebook Business Suite: It includes a number of features that can be used to analyze social media content performance, including: 
• Insights: This feature provides data on how your content is performing, including reach, engagement, and impressions. You can also use Insights to track the performance of your ads. 
• Ads Manager: This feature allows you to create and manage your social media ads. You can use Ads Manager to track the performance of your ads and optimize your campaigns. 
• Page Analytics: This feature provides data on how your Facebook Page is performing, including likes, follows, and engagement. You can also use Page Analytics to track the performance of your posts and compare your results to other Pages. 
• Instagram Insights: This feature provides data on how your Instagram account is performing, including followers, engagement, and impressions. You can also use Instagram Insights to track the performance of your posts and compare your results to other accounts. 

Among the many metrics the mentioned data points provide,

there are a few that are IMPORTANT to track:  

• Track reach: This will help you see which posts resonate with your audience and which ones need more work. 
• Track engagement: You can track how people are engaging with your content, such as by liking, commenting, and sharing. This will help you see which content types are most engaging and which ones need to be more interactive. 
• Track impressions: You can track how often your content has been seen on Facebook and Instagram. This will help you see which posts get the most exposure and which ones need to be promoted more. 
• Track demographics: You can track the demographics of your audience, such as their age, gender, and location. This will help you tailor your content to your target audience and reach more people likely to be interested in what you have to say.
• Track trends: You can track trends on Facebook and Instagram to see what topics are popular and what people are talking about. This will help you create relevant content to your audience and likely to get their attention.