You will find three platforms where you can advertise on Facebook and Instagram:
| Platform #1 | Platform #2 | Platform #3 |
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Ad Center from page level |
Facebook Business Suite |
Facebook Ads Manager |
Due to advanced features like detail targeting and optimizing budgets, we recommend using Facebook Ads Manager for advertisements.
Here are some guidelines to choosing the right advertisement objectives:
| Objective | What Does it Mean for Us | Good For |
| Awareness | This objective will help you reach the largest number of people who are most likely to remember your ad. |
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| Traffic | Increase traffic to an online destination of your choice. Send people to a destination such as your Facebook or Instagram shop, website, app, etc. |
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| Engagement | Find people more likely to engage with Signpost online, send a message or take desired actions on your ad or page. |
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| Leads |
Collect leads for your business or brand via messages, phone calls or sign-ups. For Example: If you want potential customers to sign-up for a monthly newsletter, this objective can help you reach people willing to share their information to learn more about Signpost. |
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| App Promotion | Get people on mobile devices to install or take specific action within your app. |
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| Sales | Find people likely to purchase your goods or services. |
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