As a Signpost program, you have access to data to understand trends and insights for all your platforms, including your website, two-way messaging, Facebook, and Instagram. In the following sections you will discover trainings on how to use each analytics tool, as well as Signpost's measurement methodologies.
Signpost Analytics Toolsuite Overview:
| Signpost Analytics Hub in PowerBi |
PURPOSE:
A global dashboard in PowerBi to track high-level global indicators across all your platforms, as well as specific high-level data related to your website, Facebook, two-way messaging channels, Instagram, TikTok, satisfaction survey results, among other reports. Data is updated automatically everyday, and is filterable by date and program.
For more detailed data on your program beyond the dashboards, please consult the following tools:
| Google Analytics 4: (GA4) | Meta Business Suite: (Facebook + Instagram) |
Zendesk Explore: |
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PURPOSE: To track more detailed analytics related to your website
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PURPOSE: To track more detailed analytics related to your Facebook or Instagram page
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PURPOSE: To track analytics related to two-way messaging channels ('tickets')
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