Integrating with & accessing Signpost data tools (Dashboard, GA4, Meta, Zendesk Explore)

To get started with Signpost's analytic tool suite it is important to ensure that you have correctly integrated with our systems. Please review the process for the following tools:

Starting with the Signpost Dashboard (Analytics Hub)

For access to the global dashboard, click this link and click on 'Request access.' You will be granted access to the dashboard soon after. Alternatively, please write to [e-mail] to request access providing your organizational e-mail. 

Starting with Google Analytics 4 (GA4):

For partner websites, if you already have an existing GA4 account/property, make sure to share admin permissions with [e-mail] so we can integrate your GA4 data into our database and reporting systems.

For Signpost websites, this GA4 property is automatically set up by Signpost on site creation. 

To obtain access to your GA4 property, please do the following:

1. If you are a non-IRC employee, create a Google Account with your organizational e-mail. To do this, you can start by going to the following link:
   • Click here to create a Google Account
   • Then click on where it says "use my email address" to use your organizational email. Your Google account should use your organizational email to login.
   • Do not create a new Gmail address.
2. If you are an IRC employee, please email [e-mail] to create the Google account for you with your rescue.org email. Tell them you need it to access Google Analytics.
3. Once you have a Google Account with your organizational e-mail, please reach out to [e-mail] to request access to the GA4 interface.

Starting with Meta Business Suite (Facebook & Instagram):

For Signpost programs, ensure your Facebook page is created under the Signpost business account. This should be done automatically if created by the Signpost product team.

For partner programs, if you would like Signpost to track your analytics, please share your Business Admin Permissions to your Facebook and Instagram pages with [e-mail].

• You can do this under Settings → People → Add People.

Starting with Zendesk Explore:

Your Zendesk analytics will be tracked at the level of your Brand ID (usually one Brand ID is assigned per program). If you want to have two related programs tracked separately, make sure they are assigned different brand IDs in Zendesk when they are first set up.

• You can confirm with process with the Signpost Product Specialist.
• Ensure your moderators are consistently and accurately tagging the category field as well as demographic information such as age, gender, and displacement status when that is provided. The data we have for Zendesk messages is only as good as the way tickets are tagged!